Food Advisor

About Food Advisor

FoodAdvisor is a food-industry consulting and advisory practice led by María José Herrero Salas. It works with companies, startups, and organizations in the food sector to support innovation, sustainability, and entrepreneurship projects from the initial idea through development.

The company positions itself as a practical, experience-based partner for decision-making and change. Its approach combines consulting, mentoring, training, and content creation, with an emphasis on helping clients move from concepts to viable projects and more sustainable ways of working.

Core Values

• Clarity and sound judgment: FoodAdvisor emphasizes helping clients make decisions with criteria, combining technical experience with critical thinking.
• Practical experience: The service is grounded in more than 20 years in the food industry, including work in quality and innovation roles.
• Human and realistic approach: The company highlights an accompaniment style adapted to each client’s reality, aiming for changes that are applicable and sustainable over time.
• Integrated perspective: Strategy, product, processes, and culture are addressed together rather than as isolated topics.

Unique Aspects

• Led by an industry veteran: The practice is built on more than 20 years of food-industry experience, including direct responsibility in quality and innovation.
• Broad, cross-functional support: FoodAdvisor combines consulting, mentoring, training, and communication services, allowing it to support clients across different stages of a project.
• Tailored methodology: The company explicitly rejects generic formulas and instead adapts its intervention to each client’s capacity, timing, and business reality.
• Online and in-person reach: Based in Madrid, it offers both online and face-to-face attention, extending its accessibility to a wider range of clients.