Eiwit Trends (Misset Uitgeverij)
- Type
- Enabler
- Location
- Doetinchem, Netherlands
- Industries
- Alternative proteins, Farm management & precision farming, Crop / plant science, Farm input, Food safety & quality, Food discovery / recipe apps & experiences, Food ingredients & products, Plant-based, Finished products, Food ingredients
- Domains
- Ingredients, Egg alternatives, Processed food products
- Technologies
- Biotechnology & sustainable inputs, Smart & digital, Information technology, Biometrics, Processing, Measurement & sensing
About Eiwit Trends (Misset Uitgeverij)
New Hope Dairy is a Chinese dairy company active across milk production, dairy farming, dairy trade, and processing. It serves the domestic dairy market with products including fresh milk, yogurt, and milk powder, and it has used acquisitions to strengthen its position in China’s dairy sector.
The company is part of the New Hope Group, the conglomerate controlled by billionaire Liu Yonghao. In 2019, New Hope Dairy reported revenue of about €740 million, and it has continued to expand its footprint through investments in dairy assets and market share growth, particularly in northwest China.
Core Values
- Scale and market expansion: The company has repeatedly pursued growth to strengthen its position in China’s dairy market, including in northwest China.
- Vertical integration: Ownership of dairy farms and factories suggests a focus on controlling more of the supply chain from milk production to finished products.
- Market responsiveness: Its expansion strategy reflects an emphasis on building share in a competitive and evolving Chinese dairy market.
Unique Aspects
- Backed by New Hope Group: New Hope Dairy sits within the New Hope Group, giving it the support of a major Chinese industrial group.
- Large operational base: The company was reported to own 14 dairy factories and 11 dairy farms in China, indicating a substantial production footprint.
- Strategic acquisition: In 2020, it sought a 60% stake in Huanmei Dairy for about €221 million to reinforce its position in northwest China.
- Strong growth trajectory: Reported 2019 revenue of about €740 million was more than 14% higher than in 2018, showing continued expansion.