C.H. Erbslöh Benelux BV, through its subsidiary Innotaste founded in late autumn 2004 by Carl-Hugo Erbslöh and Peter Felber, serves national and international clients in the beverage, pharmaceutical, and food industries as a medium-sized B2B partner focused on customer and supplier interests. The managing directors, Andreas Schockhoven and Klaus Olschewski, who previously worked at Firmenich, lead the company with expertise in sales and marketing. Innotaste aims to bridge market gaps by supplying high-quality products with minimal order volumes promptly, establishing itself as a flexible problem solver and creative partner in product development. Innotaste specializes in flavor and texture development, creating ready-to-eat prototypes in its application laboratories in Germany and abroad. As part of the C.H. Erbslöh Group—which has operated since 1876—Innotaste benefits from logistical and sales synergies that set it apart in a competitive landscape. The company is comprised of an international team from ten nations, united by a passion for the industry. Its goal is to add value to customers' products and brands, embodying the motto "quality over quantity" by partnering with select high-quality suppliers. Innotaste responds rapidly to emerging market needs, continually searching for innovative functional ingredients for clients. It leverages its extensive customer network to help new suppliers access regional markets without extensive local investments. The company actively monitors and tests market developments, setting trends rather than merely following them. With a modern certified warehouse in Krefeld harbor, Innotaste ensures swift delivery—typically within a week—and is equipped to meet diverse customer demands, from small laboratory samples to large-scale orders. Innotaste positions itself as a partner for innovative solutions in development, food law, purchasing, and marketing, tailoring its services to the specific needs of its business partners.
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