AU VERT G

About AU VERT G

Au Vert G is an organic food shop based in Boncelles, in the Seraing/Liège area of Belgium. Founded by Jérôme Gribomont, it opened in June 2010 and has grown from a small independent store into a broader local food and sustainability project.

The company serves customers looking for organic, seasonal and practical everyday food solutions. Its positioning combines a neighborhood bio shop, bulk and low-waste shopping, and a strong educational angle through recipes, DIY content and workshops around sustainable living.

Core Values

• Sustainability: The business emphasizes durable consumption, low-waste habits and a broader commitment to environmentally responsible shopping.
• Seasonality: Its baskets and recipes are built around seasonal produce, encouraging customers to cook with what is fresh and available.
• Practicality: The company focuses on making healthy and sustainable choices easy, with ready-to-use baskets, recipes and simple DIY advice.
• Community and sharing: Through newsletters, workshops and content, it aims to share knowledge and support customers in their transition toward more sustainable habits.

Unique Aspects

• Founder-led local project: Au Vert G was opened by Jérôme Gribomont in 2010 and remains closely tied to his personal vision for organic and sustainable food retail.
• Integrated farm initiative: The company is linked to the Ferme de Beauregard project, a local cooperative farming initiative in Boncelles/Esneux designed around organic, local production and permaculture principles.
• Permaculture-inspired approach: The Ferme de Beauregard project is explicitly framed around permaculture ethics: caring for the earth, caring for people, and sharing abundance fairly.
• Educational content beyond retail: In addition to selling food, the company publishes recipes and DIY content and offers workshops, reinforcing its role as a guide for sustainable everyday living.