De Vegetarische Slager

De Vegetarische Slager is the World's First Vegetarian Butcher, specializing in high-quality meat substitutes that appeal to vegetarians and vegans globally. The company emphasizes that consumers can place vegan or vegetarian meat on the menu without compromising taste, featuring products like the renewed vegan Rul Gehackt, which now closely resembles traditional minced meat, perfect for dishes like pasta bolognese. Their product range includes staples like the Little Willies and the new Let it Beef, available in supermarkets. The company promotes plant-based eating as a way to positively impact animals, the environment, and global food supply, aiming to become the largest butcher in the world by offering vegetarian meat made from beans and grains instead of traditional animal sources. They capture nostalgic meat flavors and culinary traditions, ensuring that meat lovers can enjoy the taste without the downsides of animal sourcing. To create their products, De Vegetarische Slager employs chefs and product developers who utilize meat-like processing techniques to develop a meat-identical structure with plant-based proteins, fats for juiciness, and various natural flavors and colors. This innovative approach eliminates the need to feed legumes to animals for meat production, instead converting raw materials directly into protein-rich food. The company has engaged the community with initiatives like the Citizens' Initiative responding to government discussions and a collaboration with rapper Donnie to produce a song celebrating meat substitutes. CEO Hugo Verkuil spoke on BBC Radio 4 about the accelerated plant-based transition in the market. De Vegetarische Slager encourages chefs and food professionals to cook with their products, catering to diverse dietary preferences and bringing everyone to the table without sacrificing taste or experience.