MerchandIce BV focuses on fanbase development for top sports organizations through accessible FMCG products. Their flagship offering is the football ice lolly, or club ice lolly, created in collaboration with Eredivisie football clubs. They introduce fans to branded ice lollies, known as squeezers, which are fruit-flavored and enhance the experience of watching football. Each club can customize its own popsicle with unique flavors and colors, ensuring a distinctive product that resonates with fans. The ice creams are designed to be healthy, low in calories, made with natural ingredients, and free of added sugars. By making these popsicles available in stadiums, supermarkets, and wholesalers, MerchandIce BV helps sports clubs increase visibility and cultivate a deeper connection with a new target group, ultimately enriching the brand experience.
Powered by DataScouts