Plant FWD
- Type
- Enabler
- Location
- Amsterdam, Netherlands
- Industries
- Alternative proteins, Food discovery / recipe apps & experiences
- Domains
- Meat alternatives, Processed food products
- Technologies
- Platform technology, Platform & Service technologies
About Plant FWD
Plant FWD is a conference and community platform focused on accelerating the shift toward sustainable, alternative proteins and a more plant-forward food system. It brings together start-ups and scale-ups, brands, investors, retailers, policy makers, scientists, and other food-system change-makers to exchange ideas, build relationships, and support innovation.
The company positions itself as a practical convenor for the protein transition rather than just an event organizer. Its programming, networking formats, startup spotlight, and partner showcase are all designed to help the alternative-protein ecosystem connect, learn, and move from ambition to implementation.
Core Values
- Sustainability: Plant FWD is built around the goal of speeding up the transition to a more sustainable food system, with a strong emphasis on plant-based and alternative proteins.
- Collaboration: The platform repeatedly stresses cross-sector cooperation, bringing together different stakeholders to create shared progress rather than isolated efforts.
- Innovation: Its content and formats highlight new technologies, emerging products, and upscaling pathways that can help the food transition move faster.
- Practical impact: Plant FWD presents itself as a place for action, not just discussion, with programming aimed at helping participants make real business and ecosystem connections.
Unique Aspects
- Dedicated protein-transition focus: Plant FWD is specifically centered on alternative proteins and the broader protein transition, making it a niche platform for this part of the food industry.
- Ecosystem convening role: The event is designed to connect start-ups, investors, retailers, corporates, policy makers, and scientists in one place, which gives it a strong matchmaking and community-building function.
- Foodvalley integration: The platform is increasingly linked with the Regio Foodvalley ecosystem, a Dutch and European hub for food and agricultural technology innovation.
- New ownership under entrepreneur Timo Kruft: According to KNOWN NEWS, ownership of Plant FWD has transferred to entrepreneur Timo Kruft, with the stated aim of supporting the platform’s next phase of growth.