TooTea
- Type
- Food & Ingredient Manufacturer
- Location
- Nieuwerbrug aan den Rijn, Netherlands
- Industries
- Food ingredients & products, Direct to consumer, Food reformulation, Sustainable packaging & plastic alternatives
- Domains
- Processed food products, Beverages, Plant based primary products, Fruit, Berries, Citrus fruits (orange- lemon & others), Pome fruits (apple- pear & others), Stone fruits (peach- mango & others)
About TooTea
TooTea is a Dutch beverage company focused on healthy, organic tea blends for children from 6 months and up. It serves childcare, education, care and wellbeing organizations, as well as families, with products designed to make healthy drinking easy, appealing and practical in everyday settings.
The company positions itself as a simple alternative to sugary drinks and limonade: its blends are made from flowers, herbs and fruit, contain no sugar or sweeteners, and can be prepared both warm and cold. TooTea also emphasizes that its products are recognizable, educational and suitable for use in settings where taste development and healthy habits matter.
Core Values
- Healthy choice: TooTea promotes drinking habits that reduce reliance on sugary beverages and supports a healthier daily routine for children.
- Natural and organic: The blends are made from 100% organic ingredients and use recognizable flowers, herbs and fruit rather than artificial-sounding mixes.
- Inclusive and safe: The products are sugar-free, caffeine-free, allergen-free, vegan and nut-free, making them broadly suitable for young children and group settings.
- Educational taste development: TooTea uses flavor discovery and sensory play to help children learn about ingredients, broaden their palate and become more open to natural tastes.
- Practical simplicity: The company emphasizes quick preparation, easy use and formats that work well for busy professionals and organizations.
Unique Aspects
- Built for children from 6 months: TooTea is explicitly positioned for very young children, which is unusual for a tea-based beverage brand.
- Warm and cold versatility: The blends are designed to work as both hot tea and iced tea, giving organizations one product that fits different seasons and serving moments.
- Educational concept with smakenspel: TooTea combines drinks with a taste-development concept, including downloadable materials and a sensory game to support learning.
- Social employment focus: The company states that it works with people who have a distance to the labor market and packages products with people with untapped talent.
- Sustainability measures: TooTea uses FSC-certified packaging and has introduced reusable tube packaging to reduce waste and transport impact.
- Organization-specific service model: The company offers business accounts, invoicing and regional contact support for professional customers in childcare, education and care.