PepsiCo, Mars and ADM, global leaders in food, drinks, and pet care, have partnered to launch a regenerative agriculture program in Poland, supporting 24 farmers in adopting sustainable practices across their crop rotations. The initiative covers 5,454 hectares in total, with Mars supporting regenerative wheat across 3,359 hectares for pet care brands such as WHISKAS® and PEDIGREE®, and PepsiCo advancing sustainable rapeseed cultivation across 2,160 hectares for some of its iconic brands such as Lay’s and Doritos. In Western Poland, the initiative moves beyond single-crop sustainability efforts, instead focusing on a holistic, farm-wide approach that strengthens soil health, improves water management, and enhances long-term agricultural resilience. In a pre-competitive collaboration to help address the environmental impact of the agricultural supply chain, PepsiCo and Mars will work with some of the same farmers to integrate regenerative practices into rotational agriculture - a farming approach that systematically alternates different crops, such as cereals, legumes and cover crop blends, on the same land each season to help naturally replenish nutrients, break pest and disease cycles, and improve soil structure. ADM, as an implementation partner, will play a key role by contributing both financial and technical resources to support the farmers transitioning to regenerative agriculture practices. Farmers will also be equipped with the latest agricultural expertise, receiving hands-on training and guidance from technical specialists such as Biospheres. These practices not only improve soil structure and water retention but also reduce reliance on synthetic inputs, helping farms adapt to climate-related stresses. To accelerate this program and support carbon sequestration efforts, farmers will receive financial incentives based on the dedicated practices they implement - such as adopting conservation tillage and cover cropping.
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