Crossover Meats
- Type
- Food & Ingredient Manufacturer
- Location
- Austin, United States
- Industries
- Direct to consumer, Clean label, Food reformulation, Alternative proteins, Horticulture, Upcycled ingredients / valorisation, New food processing techniques, Controlled environment agriculture, Waste efficiency
- Domains
- Dairy products, Processed food products, Ingredients, Soy, Plant based primary products, Cow / beef, Goat & sheep, Pig / pork
- Technologies
- Other technologies
About Crossover Meats
Crossover Quality Meats Group, Inc., operating as Crossover Meats, is a patented real-meat platform that combines lean chicken with beef or lamb to deliver the taste, texture, color and cooking performance consumers expect from ground red meat, while improving nutrition, economics and environmental impact.
Its core portfolio includes Chicken & Beef and Chicken & Lamb products across frozen burgers, fresh ground-meat and, breakfast protein across retail and foodservice formats, with fully cooked products and additional applications in development. Crossover Meats emphasizes high protein, clean ingredients and simple processing, with no soy, mushrooms, fillers, gluten or artificial ingredients.
The company’s value proposition is built around a practical consumer and industry insight: people are already shifting toward chicken for health and value, but they still want the eating experience of beef and lamb. Rather than asking consumers to replace meat or change how they eat, Crossover uses real meat to make traditional ground-meat occasions healthier, more affordable and 50% lower in environmental impact across land, water and CO2e.
Crossover is designed to scale beyond a traditional CPG model. Branded retail builds consumer demand and category credibility, while foodservice provides larger-volume, recurring opportunities. Over time, private label, custom formulations, ingredient applications and licensing can allow Crossover technology to scale through larger meat and protein companies using existing USDA infrastructure.
The company is led by Founder & CEO Michelle Adelman, alongside Executive Chef Marina Mitchell and Grayson Hill, and is supported by strategic manufacturing partner and shareholder Jensen Meat Company, a Culinary Advisory Council of chefs and dietitians, and experienced business advisors.
Crossover’s long-term goal is to become part of the fabric of the meat industry by making real meat healthier, more affordable and more sustainable without compromising taste, familiarity or convenience.