Rosie & Riffy
Rosie & Riffy is a plant-based food brand based in Amsterdam, operating under Kool Organics BV. The company focuses on simple, honest and healthy products that are full of flavour and made using traditional cheese-making techniques. Its mission is to contribute to a better, healthier, and fairer world with foods that everyone can enjoy. The brand positions itself around organic production, plant-based ingredients, and “free-from” appeal, aiming to combine indulgence with wholesome eating. Core Values Simple and honest : The brand emphasizes straightforward products and a clear food philosophy, avoiding unnecessary complexity in both ingredients and positioning. Healthy and wholesome : Rosie & Riffy highlights healthy eating and wholesome food as central to its identity, while still focusing on flavour. Plant-based and organic : The company presents itself as organically produced and plant-based, aligning with free-from and more conscious food choices. Fairness and inclusivity : Its mission explicitly mentions contributing to a better, healthier, and fairer world with products that everyone can enjoy. Unique Aspects Traditional cheese-making approach : Rosie & Riffy uses traditional cheese-making techniques to create plant-based products, giving its range a cheese-style character without dairy. Free-from positioning : The brand explicitly speaks to “free-from” foods, aiming to make its products accessible to people seeking plant-based alternatives. Amsterdam-based operations : The company is operated from Amsterdam through Kool Organics BV, with a visible retail presence across the Netherlands and selected European markets.