Vivera

About Vivera

Vivera is a Dutch plant-based food company focused on making it easier for people to eat less meat. Its website positions the brand as open to flexitarians, vegetarians, and vegans alike, with a mission to offer tasty plant-based products that help consumers move toward a more sustainable diet.

The company says it aims to be a top player in Europe, combining a broad product range with a strong brand and products that consumers enjoy. Vivera also emphasizes that its products are designed to match meat in flavour and texture, while supporting a healthier and more planet-friendly way of eating.

Core Values

• Sustainability: Vivera says plant-based eating is essential to feeding a growing population without harming the planet. It highlights lower greenhouse-gas emissions, lower land use, and lower water use as key reasons for choosing plant-based foods.
• Health: The company presents plant-based eating as part of a healthier diet, noting that its products are high in protein and enriched with vitamin B12 and iron. It also frames its mission around helping people live more sustainably and healthily.
• Animal welfare: Vivera states that it believes in a plant-based future that is better for animals, and it encourages consumers to reduce meat consumption through appealing alternatives.
• Transparency and responsibility: Through its Impact Report and B Corp certification, Vivera emphasizes social and environmental responsibility, transparency, and continuous improvement in how it operates as a company.

Unique Aspects

• Focused plant-based strategy since 2019: Vivera says it sold its meat processing business in 2019 and has since focused entirely on plant-based production.
• B Corp certification: The company has been a certified B Corp since 2022, signaling a formal commitment to social and environmental performance, accountability, and transparency.
• Foodservice partnership with Boermarke: Vivera uses Boermarke for sales and distribution to foodservice customers, helping it expand in that channel without handling the distribution itself.
• Named sustainability partnerships: Vivera works with The Hunger Project, ProVeg, and the Green Protein Alliance, and says it contributes to RTRS to support more sustainable soy cultivation.
• Acquisition of The Vegetarian Butcher: In March 2025, Vivera announced it was taking over The Vegetarian Butcher from Unilever, a move described as aligned with both companies’ ambitions to maximize positive impact through tasty and healthy meat alternatives.