Orange Fit
- Type
- Food & Ingredient Manufacturer
- Location
- Alkmaar, Netherlands
- Industries
- Alternative proteins, Direct to consumer, Food ingredients & products, Personalised nutrition, Food reformulation
- Domains
- Processed food products, Nutraceuticals, Ingredients, Prebiotics & probiotics, Vitamins & minerals, Dietary supplements, Beverages, Collagen
- Technologies
- Platform technology, Digital Marketplace, Platform & Service technologies
About Orange Fit
Orangefit is a Dutch plant-based nutrition brand focused on making healthy living easier, more enjoyable, and more consistent. Its website presents the company as a mission-driven actor that helps people feel energetic, balanced, and supported in everyday life through high-quality products and practical guidance.
The brand serves consumers looking for convenient nutrition solutions for goals such as getting fitter, managing weight, maintaining energy, or supporting an active lifestyle. It positions itself around quality, conscious choices, and personal support, combining products with advice, customer service, and community engagement.
Orangefit also emphasizes that healthy living should fit into real life, whether someone has a busy routine, trains regularly, or simply wants better daily habits. Its tone is optimistic and accessible, with a strong focus on making better choices feel doable and rewarding.
Core Values
- Health and wellbeing: Orangefit consistently frames its products as tools for feeling fit, strong, energized, and balanced. The company links nutrition to both physical and mental wellbeing.
- Quality and purity: The brand says it chooses high-quality, pure ingredients and innovative formulas. It presents its products as effective, reliable, and easy to use.
- Honesty and trust: Orangefit emphasizes clear communication, no unnecessary hype, and products that do what they promise. Customer support and transparent guidance are part of that promise.
- Accessibility: The company aims to make healthy living accessible to everyone, not just highly disciplined athletes. Its products and coaching are positioned to fit different routines, preferences, and lifestyles.
- Optimism and enjoyment: Orangefit wants healthy living to feel positive rather than restrictive. Its “more better days” message reflects a playful, encouraging approach to everyday health.
Unique Aspects
- Strong consumer recognition: Orangefit highlights that it was tested as number one by the Dutch Consumers’ Association (Consumentenbond), which it uses as a trust signal on its website.
- Personalized support model: Beyond products, the company offers personal nutrition advice, phone and email support, and a fan community, making service part of the brand experience.
- Repeat subscription option: Orangefit Repeat lets customers automatically reorder favorite products with a standard 15% discount, flexible timing, and the ability to adjust or cancel after the second order.
- Coaching-based weight-loss program: The Orangefit Coaching / Afslanktraject is an 8-week guided program with a coach, app, and community, designed to help customers build lasting habits rather than follow a temporary diet.
- Plant-based positioning across the range: The company consistently presents itself as a plant-based nutrition brand, with products and messaging built around healthier, more conscious choices.