Marel
- Location
- Oldenzaal, Netherlands
- Industries
- Food processing robotics & machinery, Food safety & quality, Supply chain monitoring & traceability, Alternative proteins, New food processing techniques
- Domains
- Fish, Animal based primary products, Poultry, Feed, Proteins, Ingredients, Pet food, Seafood
- Technologies
- Industrial robotics, Food-processing robotics, Process automation, Artificial intelligence, Decision support software, Quality sensing, Analytical measurement, IQF freezing
About Marel
JBT Marel is a global technology provider for the food and beverage industry, serving processors across poultry, meat, fish and seafood, prepared foods, ready meals, beverages and juices, fruit and vegetables, plant-based products, dairy and cheese, pet food, and related industrial applications. The company combines equipment, software, and service to help customers automate processing, improve traceability, and run more efficient operations.
Its market position is built around integrated, end-to-end solutions rather than standalone machines alone. JBT Marel says it helps customers create more value from fewer resources by linking high-performance equipment, purpose-built software, and lifecycle service support across the production chain.
Core Values
- Efficiency and resource stewardship: The company repeatedly emphasizes creating the most value from the least resources, with solutions designed to boost yield, reduce waste, save labor, and lower energy and water use.
- Food safety and traceability: JBT Marel positions traceability, compliance, and hygienic processing as central to its offering, especially through software and integrated line design.
- Innovation and performance: Its messaging highlights advanced automation, data-driven control, and continuous improvement in throughput, quality, and uptime.
- Customer partnership: The company presents itself as a long-term partner that combines application know-how, service coverage, and tailored system design to fit each processor's needs.
Unique Aspects
- Combined JBT and Marel platform: The company now operates as JBT Marel, bringing together complementary equipment, software, and service capabilities under one global food-processing technology platform.
- Broad global footprint: JBT Marel states it operates from 133 locations across 29 countries, giving it local sales and service coverage with global scale.
- End-to-end industry coverage: Its portfolio spans multiple food categories and processing stages, allowing it to support customers from live-animal receiving or raw-material intake through finished-product dispatch.
- Lifecycle service model: Beyond equipment sales, the company emphasizes recurring service, modernization, and optimization support throughout the equipment lifecycle.
- Sustainability and governance focus: Known news indicates the company has published a joint sustainability report, updated its Supplier Code of Conduct, and uses a Guide to Ethical Conduct to reinforce responsible operations.