Gigi Gelato

About Gigi Gelato

Gigi is a Greenyard brand that creates plant-based frozen desserts by combining fruit and vegetables in unexpected flavour pairings. The brand positions itself as a healthier alternative to traditional ice cream, with products made without dairy, eggs, additives or artificial flavours.

Its range is designed for consumers looking for a creamy, indulgent treat that still fits a vegan or lactose-free lifestyle. Gigi emphasizes natural ingredients, a smooth texture, and a lighter profile than conventional ice cream, while also highlighting fibre content and lower calorie counts in selected products.

Core Values

• Plant-based simplicity: The brand focuses on pure-plant recipes made from real fruits and vegetables, with no dairy, eggs, or artificial flavours.
• Indulgence with a lighter profile: Gigi aims to make healthy eating feel enjoyable by combining creamy texture, natural sweetness, and lower-calorie options.
• Natural nutrition: The products highlight fibre, fruit-and-vegetable content, and lactose-free suitability for consumers seeking more wholesome frozen treats.
• Accessibility for more diets: Vegan and lactose-free positioning makes the range suitable for people avoiding animal products or dairy.

Unique Aspects

• Greenyard brand backing: Gigi is presented as a brand within Greenyard, linking it to an established fresh produce company.
• Vegetable-led gelato concept: The brand’s distinctive proposition is the use of vegetables in gelato-style products, not just fruit, to create unusual flavour combinations.
• Cream replacement technology: Gigi says it developed a technology that substitutes cream with pure-plant fibres, enabling a creamy texture without dairy.
• Frozen snacks with nutritional positioning: Selected products are explicitly marketed as low in fat, high in fibre, gluten-free and lactose-free, with calorie counts stated per popsicle.