IJsbaart
Goodoo is a Dutch ice cream brand that makes 100% plant-based ice cream and fruit ice lollies for retail, horeca, and wholesale customers. The company positions itself as an innovative, playful alternative to conventional ice cream, with a focus on taste, transparency, and doing things differently. Its range combines creamy, dairy-free ice cream made with cashew-based recipes and fruit-based sticks made from real fruit. Goodoo says it wants to create “the ice cream of the future” and inspire people to do something good in a fun, accessible way. The company produces its ice cream in its own factory in Steenwijk, in the Weerribben area, and sells through more than 1,000 points of sale across the Netherlands, including supermarkets, horeca channels, and foodservice wholesalers. Core Values Plant-based enjoyment : Goodoo emphasizes that its ice cream is 100% plant-based, offering a dairy-free alternative without compromising on creaminess or taste. Natural simplicity : The fruit range is made without added sugar and without unnecessary colors, flavors, or other additives, reflecting a “what you see is what you eat” approach. Innovation and openness : The company says it says yes to new ideas and keeps experimenting with new flavors, formats, and production methods to keep improving. Positive impact : Goodoo frames its mission around making ice cream that people can enjoy while also contributing positively to the world around them. Transparency and quality : The brand highlights careful production, clear ingredient choices, and an ambition to make products that are both understandable and high quality. Unique Aspects Own production in the Weerribben : Goodoo makes its ice cream in a former mozzarella factory in Steenwijk, giving it direct control over production and room to keep experimenting. Strong partner network : The brand works with Johnny Cashew, The Banana Factory, and IJscuypje, using partner ingredients and production collaboration to support its plant-based and sustainability story. Rest-stream ingredients : Goodoo uses rescued bananas and cashews that would otherwise be wasted, turning them into ingredients for its fruit and creamy products. Broad Dutch distribution : The company says its products are available at more than 1,000 sales points across the Netherlands, including Albert Heijn and major foodservice wholesalers. Award recognition : Goodoo reported winning two Great Taste Awards in 2024 for Strawberry Cheesecake and Appeltje Peer, underlining its taste credentials.