Misset

About Misset

Misset Uitgeverij is a media company focused on the agricultural and food sectors. It publishes a portfolio of Dutch and international trade brands, combining magazines, websites, newsletters, services, and events to inform and connect professionals across the industry.

The company positions itself as a reliable, independent source of sector-specific and business-economic information. Its content covers market developments, innovation, policy, and regulation, and it aims to serve as a bridge between stakeholders in a changing agricultural landscape.

Core Values

• Reliability: Misset emphasizes good, verified, and trustworthy information, and presents itself as an independent partner for professionals who need dependable sector insight.
• Independence: The company highlights that it gives a broad range of voices a platform and aims to report objectively on developments in the agricultural and food sectors.
• Connection: Misset sees its role as bringing people and knowledge together, helping stakeholders meet, exchange views, and stay informed across national and international markets.
• Relevance: Its editorial and event formats focus on current developments, innovation, policy, and changing legislation so audiences can navigate a fast-moving industry.

Unique Aspects

• Long-standing agricultural publisher: The company traces its roots back to 1873, with Boerderij first appearing in 1915 and becoming one of the most influential media brands in the sector.
• International reach: Misset combines Dutch titles with globally distributed brands, giving it a footprint across both local and international agricultural markets.
• Multichannel advertising platform: It offers advertisers integrated access through magazines, websites, newsletters, events, seminars, and webinars, supported by audience advice and campaign planning.
• Sector-spanning portfolio: Its brands cover multiple agricultural segments, including dairy, poultry, swine, feed, farming technology, and the protein transition.