Group of Butchers

About Group of Butchers

Group of Butchers is a Dutch food company founded in Tilburg in 1997 and built around artisanal meat production. It serves retail and out-of-home customers with private-label products and ready-to-eat convenience items, combining traditional butcher craftsmanship with a modern, multi-site industrial footprint.

The company operates across the Netherlands, Belgium, and Germany and positions itself as a partner for food companies and leading retailers seeking tasty, high-quality fresh products. Its messaging emphasizes courage, innovation, collaboration, and freshness, while its sustainability pages stress responsibility, transparency, and continuous improvement across the supply chain.

Core Values

• Courage and innovation: The company says its success is based on daring to challenge the status quo, collaborate, and keep improving through new ideas and approaches.
• Freshness and quality: Group of Butchers repeatedly emphasizes fresh daily production, high quality, and careful preparation as central to its promise.
• Craftsmanship: Its products are presented as the result of butcher expertise, traditional recipes, and hands-on preparation methods such as smoking, grilling, roasting, and aging.
• Responsibility: Sustainability messaging highlights care for people, animals, and the planet, with attention to traceability, animal welfare, packaging, and emissions reduction.
• Continuous improvement: The company describes itself as nononsense and committed to doing things properly, with a focus on learning, training, and operational progress.

Unique Aspects

• Multi-country production network: Group of Butchers operates production sites in the Netherlands, Belgium, and Germany, giving it a broad regional footprint for serving retail and foodservice customers.
• Private-label specialist: The company is positioned as a trusted private-label partner for food companies and leading retailers, rather than a consumer-brand-led meat producer.
• Acquisition-led expansion: Known news indicates the group expanded through strategic acquisitions and add-ons, growing to 14 sites and entering the German market more deeply.
• Hergo included in the group: The Amsterdam-based butcher chain Hergo is part of the group, adding a retail butcher presence to its industrial platform.
• Vion foodservice deal: Recent known news reports a principal agreement for Group of Butchers to acquire Vion’s Food Service business, including Salomon FoodWorld and production sites in Großostheim and Holzwickede, subject to approval.
• Recognized supplier performance: The company reports winning the Golden Partner Award 2026 in the Processed Meat category, reflecting strong retailer evaluations on partnership, execution, vision, and reputation.