LILY LA BOULANGERIE

About LILY LA BOULANGERIE

Lily La Boulangerie is an artisanal bakery-pastry shop in Sprimont, Belgium, near Aywaille and Beaufays. Founded by Damien and opened on 31 October 2018, the business is built around handmade baking and pastry production, with Julie supporting the customer-facing side of the shop.

The company serves local customers looking for fresh bread, viennoiseries, pastries, and cakes, either in-store or through its online shop with Click & Collect pickup. It positions itself as a neighborhood artisan bakery that combines traditional know-how, homemade recipes, and convenient ordering for everyday purchases and special occasions.

Core Values

• Artisanal craftsmanship: The bakery emphasizes handmade production in its own workshop, with products prepared daily rather than mass-produced.
• Freshness and quality ingredients: The company highlights fresh, high-quality raw materials such as flour, butter, and crème fraîche to support taste and product quality.
• Customer convenience: Online ordering, Click & Collect pickup, and made-to-order options show a focus on making purchases easy for local customers.
• Tradition and family inspiration: The brand name and pastry focus reflect Damien’s family heritage and his grandmother’s influence on his love of baking and tart-making.

Unique Aspects

• Founder-led artisan bakery: The business was created by Damien after 12 years working as a baker in different bakeries, giving the shop a clearly craft-driven origin.
• Named in tribute to family heritage: The name “Lily” was chosen in honor of Damien’s paternal grandmother, linking the brand to a personal baking tradition.
• Local shop plus online pickup model: Customers can buy in person in Sprimont or order online and collect via Click & Collect, combining neighborhood retail with digital convenience.
• Made-to-order pastry sizing: Beyond standard individual items, the bakery can prepare pastries in formats for 4 or 6 people and also adapt orders to the requested number of guests.