PAULETTE

About PAULETTE

Paulette is a Belgian cold-pressed juice maker based in Herstal, in the Hauts-Sarts industrial area. The company positions itself around making fruit-and-vegetable juicing easy to fit into a busy lifestyle, with small bottles designed to combine pleasure and well-being. (paulettejuice.com)

Its website presents Paulette as a brand focused on healthier daily habits: juices are described as 100% natural, with no added sugar, and made using cold-press and HPP techniques to preserve nutrients and extend shelf life. The brand also emphasizes local production in Wallonia and short supply chains. (paulettejuice.com)

Paulette serves consumers looking for convenient, ready-to-drink juices with a wellness angle, including detox-oriented and vitamin-rich recipes. The assortment is built around approachable flavor profiles and functional positioning, such as energy, relaxation, beauty, and digestion support. (paulettejuice.com)

Core Values

• Well-being: Paulette consistently frames its juices as a simple way to support a healthier daily routine, with messaging around vitamins, digestion, detox, and feeling better in everyday life. (paulettejuice.com)
• Naturalness: The brand states that its juices are 100% natural and contain no added sugar, with recipes built from fruits and vegetables. (paulettejuice.com)
• Local sourcing and Belgian production: Paulette highlights that its juices are made in Wallonia and that it favors local producers and short supply chains. (paulettejuice.com)
• Convenience: The company aims to make fruit and vegetable consumption easy for people with busy lives, offering small bottles and ready-to-drink formats. (paulettejuice.com)

Unique Aspects

• Cold-pressed plus HPP shelf life: Paulette says its juices are cold-pressed and preserved with HPP, which it says helps retain nutrients and enzymes while giving the products a 55-day shelf life. (paulettejuice.com)
• Walloon artisanal production: The brand explicitly presents itself as a Belgian product made artisanally in Wallonia, which supports its local and regional identity. (paulettejuice.com)
• Broad retail footprint in Belgium: Paulette lists many points of sale across Belgian towns and cities, showing distribution beyond a single direct-to-consumer channel. (paulettejuice.com)
• Lifestyle-led positioning: The company does not just sell juice; it also explains juicing as a lifestyle choice tied to detox, balance, and easier fruit-and-vegetable intake in daily life. (paulettejuice.com)