PYLOT (LA REDOUTABLE)

About PYLOT (LA REDOUTABLE)

La Redoutable is a Belgian craft beer project created by Pierre-Yves Jacqmin, who launched it on his own after a career in food and beverages. The brand was built around a passion for cycling and for the iconic Côte de La Redoute, with the beers designed as a tribute to that climb and to the Liège-Bastogne-Liège race.

The company positions itself as a quality-driven, artisanal and distinctly Walloon project. Its beers are brewed in Belgium with an emphasis on traditional methods, careful ingredient selection, bottle refermentation and non-filtration, while the brand story highlights local production, regional know-how and a responsible use of existing brewing capacity in Wallonia.

Core Values

• Quality and craftsmanship: The brand repeatedly emphasizes high-quality beer, artisanal brewing and a strong respect for Belgian brewing tradition. Its beers are non-filtered, bottle-refermented and made with a strict selection of ingredients.
• Local and Walloon roots: La Redoutable presents itself as a 100% Walloon project, developed near La Redoute and brewed in Belgium. The story highlights local partners and regional production rather than building new industrial capacity.
• Passion and authenticity: The project is framed as a passion-driven initiative that connects cycling, a legendary climb and Belgian beer culture. Authenticity and character are central to how the beers are described.
• Responsible use of resources: The company stresses a pragmatic, responsible approach to production by using existing brewing resources in Wallonia. This is presented as both environmentally sensible and supportive of local SMEs.

Unique Aspects

• Cycling-inspired brand identity: The beers are directly tied to the Côte de La Redoute and Liège-Bastogne-Liège, with labels that reproduce the climb’s route and elevation profile. This gives the brand a very specific sporting and regional narrative.
• Founded by a non-brewer with specialist support: Pierre-Yves Jacqmin created the project himself, but deliberately partnered with a real brewing engineer to develop the beers. That combination of entrepreneurial vision and technical brewing expertise is part of the brand’s story.
• Local production chain: The dossier says the beer was conceived near La Redoute, brewed in Binche, stored and distributed from the Verviers region, with glasses produced in Soignies and graphic design handled by a young Liège-based company. This underlines a strongly local Belgian supply chain.
• Ambassador network tied to cycling: The brand has used cycling personalities such as Rik Verbrugghe, Cyril Saugrain and Enrico Gasparotto as ambassadors. That reinforces its positioning at the intersection of beer culture and competitive cycling.