GreenFood50 B.V.

GreenFood50 B.V. is a leading specialist in innovative quinoa ingredients, based in Wageningen, the Netherlands. The company, founded in 2014, focuses on sustainably-produced quinoa products including protein-rich quinoa flour, starch, crisps, flakes, and puffs, using locally grown, low-saponin quinoa varieties developed by Wageningen University & Research. Their mission is to provide tasty, affordable, sustainable, and healthy food to meet the needs of a growing global population. The company leverages a multidisciplinary team with over 30 years of experience in the food and agriculture sector. Their close collaboration with Wageningen University & Research and other organizations ensures they apply cutting-edge technologies and knowledge. The founder and CEO, Marc Arts, emphasizes strategic vision and quality, maintaining alignment across all operations. GreenFood50 has developed several key ingredients since its founding, including toasted quinoa flour and quinoa flakes, and has been recognized for its innovation, receiving the EU Seal of Excellence in 2018. Significant milestones include acquiring Dutch quinoa cultivation activities in 2019, which streamlined their supply chain, and expanding into Belgium in 2021, becoming the exclusive Benelux license holder of the quinoa varieties from Wageningen University. The company now focuses on advancing quinoa-based texturizing and binding solutions, particularly in plant-based foods, and has plans for further innovation and product range expansion while enhancing partnerships with local farmers. As it continues its journey, GreenFood50 aims to be the leading provider of sustainable, high-quality quinoa ingredients, maintaining commitment to local agriculture and transparent food systems.