Appèl BV
- Type
- Food-service Operator
- Location
- 's-Hertogenbosch, Netherlands
- Industries
- Out-of-home, Alternative proteins, Food ingredients & products, Food reformulation, Food waste tech, Waste efficiency
- Domains
- Processed food products, Ready-to-eat meals
- Technologies
- Restaurant technology, Platform & Service technologies
About Appèl BV
Appèl is a Dutch family-owned catering company based in ’s-Hertogenbosch. Since 1978, it has provided food and beverage services for schools, universities, businesses, institutions, hospitality venues, and events, with a strong focus on creating welcoming meeting places where people can eat well and connect.
The company positions itself as a specialist in both corporate catering and education catering, and says it is a market leader in education catering. Its approach combines hospitality, healthy eating, sustainability, and social responsibility, with the goal of helping clients move toward a more vital and sustainable lifestyle.
Core Values
- Creativity: Appèl says it keeps innovating and following food trends to surprise guests and employees with creative, tasty dishes and concepts.
- Togetherness: The company emphasizes collaboration with clients, partners, guests, and employees to create solutions that work in practice and support shared goals.
- Passion: Food and drink are presented as a way to bring people together, and Appèl highlights the extra effort and hospitality its teams bring every day.
- Openness: As a family business with an informal culture, Appèl says everyone is welcome and that it pays attention to the needs and wishes of its people and clients.
Unique Aspects
- Strong footprint in education catering: Appèl describes itself as the market leader in education catering and says it serves more than 700 locations, giving it broad experience across primary schools, secondary schools, vocational schools, universities, and campuses.
- B Corp certification: Appèl became B Corp certified in 2025, reflecting its stated commitment to social and environmental responsibility, transparency, and good governance.
- Family-business heritage since 1978: The company has grown from a Brabant family business into a national caterer while keeping its family-business identity central to its brand.
- Acquisition-led growth: Appèl expanded through acquisitions including Markies Catering, SAB Catering, and Scoolcompany, and in 2024 brought its subsidiaries together under one Appèl brand.
- Partnership-driven impact work: The company works with organizations such as the Voedingscentrum, School Food Collective, JOGG, Samen Tegen Voedselverspilling, Too Good To Go, and USG Restart on healthier, more inclusive, and more sustainable catering.