VerdiFood
- Type
- Technology Company
- Location
- Venlo, Netherlands
- Industries
- Personalised nutrition, Food discovery / recipe apps & experiences, Food reformulation
- Technologies
- Decision support software, Platform technology, Smart & digital, Platform & Service technologies
About VerdiFood
Noory is a personalized nutrition software company focused on helping people make better food choices for both personal and planetary health. It develops digital tools that turn dietary preferences, health goals, and clinical or diagnostic information into tailored meal plans, recipes, and weekly menus.
The company serves two main audiences: healthcare professionals and diagnostic providers who want to extend their services with nutrition guidance, and patients or consumers who want practical, individualized support. Noory positions itself as a bridge between nutrition science and user-friendly technology, with an emphasis on making healthy eating more achievable and enjoyable.
Core Values
- Integrity: Noory emphasizes ethical decision-making, clear communication, data privacy, and accountability in how it works with users, partners, and stakeholders.
- Care: The company presents care as the foundation of its work, shaping how it supports individuals, collaborates as a team, and aims to make a meaningful impact on nutrition and health.
- Empowerment: Noory aims to empower healthcare providers and partners with tools that help them make a meaningful impact, while also helping people make informed health choices.
- Science-based support: Its nutrition guidance is framed around scientific insights, medical standards, and dietary guidelines rather than generic advice.
Unique Aspects
- Two-platform approach: Noory has developed both Noory and NooryMed, allowing it to serve consumers directly while also supporting clinical and diagnostic workflows.
- Remote nutrition monitoring: NooryMed is designed to let professionals follow patients’ dietary intake, symptoms, and treatment side effects outside the clinic, extending nutrition care into the home.
- Clinical validation focus: The company states that NooryMed is currently being validated in breast cancer care, indicating a clinical-use orientation beyond general wellness.
- Cross-functional team: Noory highlights a team with expertise in nutrition, user experience, food technology, software, AI, and clinical dietetics, which supports its product development approach.