SNACKWITHBENEFITS is a Dutch plant-based snack brand that makes frozen vegetable snacks from local produce. Its range is built around vegetables such as cauliflower, oyster mushroom, sweetcorn and parsnip, and the company presents itself as a flavorful, inclusive alternative to conventional snacking rather than as a meat substitute. The brand serves both foodservice and retail customers. On its website, SNACKWITHBENEFITS emphasizes that its snacks are easy to prepare, made for sharing, and designed to let consumers enjoy a snack experience with less waste, fewer food miles and no unnecessary additives. Core Values Plant-based enjoyment : The company stresses that its snacks are 100% plant-based and meant to be genuinely tasty, not a compromise product. It wants to appeal to everyone from committed vegans to flexitarians and meat-eaters. Local sourcing : SNACKWITHBENEFITS highlights vegetables and other ingredients sourced close to home, including produce from the Netherlands and Belgium. This short supply chain is presented as part of both freshness and responsibility. Waste reduction : A central value is using vegetables that might otherwise be discarded, such as less perfect cauliflower or shortened corn cobs, and incorporating rescued chips into the coating. The brand frames this as a circular approach that reduces food waste. Convenience : The snacks are designed for quick preparation in an oven, fryer, air fryer or high-speed oven. Ease of use is presented as a core part of the experience for both consumers and foodservice operators. Inclusive snacking : The brand positions its products as something people can enjoy together regardless of dietary preference. It explicitly says it is not an “alternative,” but a snack for everyone at the table. Unique Aspects Built around upcycled ingredients : The company uses vegetables that are too small, imperfect or otherwise unsuitable for standard retail channels, and it also repurposes chips in the crispy coating. This gives the brand a clear waste-reduction angle. Strong foodservice focus : SNACKWITHBENEFITS says chefs and operators are key gatekeepers for the menu, and it promotes its products for horeca use as well as retail. The company also highlights healthy margins, fast preparation and low waste for operators. Broad distribution footprint : The website says the snacks are available through major Dutch foodservice wholesalers and online retailers, including Bidfood, Sligro, Hanos, Makro, Horesca, VHC Jongens, Crisp and AH.nl, with availability in around 400 Albert Heijn stores. Growth backed by recent capital : According to industry news, the company has recently raised growth capital and is using it to expand into new cities, Germany and larger chains. The same report said the business had reached about €1.1 million in revenue and expected roughly €2 million the following year. First-mover claim in corn ribs : On its product page, the company says it was the first in the world to make its corn riblets at scale, which it uses as a differentiating product claim.
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