Direct De Mon Elevage

About Direct De Mon Elevage

En direct de mon élevage is a Belgian beef farmers’ cooperative based in Perwez, Wallonia. It brings together around a hundred cattle farmers who decided to take back control of how their production is marketed, with a focus on short supply chains and direct value creation for producers.

The cooperative serves butchers, retail partners and horeca customers with beef that is produced on member farms, then slaughtered and cut through the cooperative’s own facilities. Its market position is built around fair producer remuneration, traceability, and a quality-oriented approach to beef production.

Core Values

• Fair remuneration: A central goal of the cooperative is to secure a decent purchase price for member farmers while remaining competitive for downstream partners.
• Quality: The cooperative emphasizes tender, flavorful beef produced from family farms and supported by a carefully designed feeding ration.
• Sustainability: Member farms are described as working with grass-based feeding, biodiversity maintenance, and a long-term commitment to soil and nature stewardship.
• Traceability: The cooperative highlights full traceability from birth to butchered state, with animals raised on member farms and processed through its own services.

Unique Aspects

• Farmer-owned short chain: The cooperative was created by cattle farmers who wanted to regain control over commercialization and reduce intermediaries in the beef chain.
• Own cutting facility: It is described as having its own cutting hall in Perwez, which gives farmers direct control over a key processing step.
• Integrated traceability: Animals are raised on member farms and then slaughtered and cut by the cooperative itself, supporting end-to-end traceability.
• Horeca partnership activity: Press coverage in the dossier notes a partnership with Chasal to bring local beef to horeca customers in Wallonia and Brussels.