Great Moments bv

About Great Moments bv

GR'EAT Granola is a Belgian organic food brand founded by Amélie and built around handmade, gluten-free recipes. The company makes granola, porridges, savory toppings, and nut and granola butters, with a focus on products that can be used across breakfast, snacks, desserts, and even savory meals.

The brand positions itself as both delicious and conscious: it emphasizes organic ingredients, local production near Brussels, and packaging choices designed to reduce waste. GR'EAT Granola serves both consumers and business customers, with products sold through retail, online channels, and B2B partnerships with shops, hotels, restaurants, cafés, and corporate gifting buyers.

Core Values

• Organic and quality ingredients: The company stresses organic recipes made with carefully selected ingredients, sourced as locally as possible when feasible and with attention to ingredient quality.
• Sustainability: GR'EAT Granola highlights compostable and recyclable packaging, bulk sales to reduce waste, and a general commitment to environmentally conscious food choices.
• Health and well-being: The brand links its products to nourishing, conscious eating, with gluten-free recipes and porridges described as high in fibre and protein.
• Social responsibility: The company says it considers the social footprint of its ingredients and supports inclusion through sheltered-workshop packing and charitable initiatives.
• Craft and care: Recipes are hand-baked in small-scale production near Brussels, reflecting an artisanal approach and attention to detail.

Unique Aspects

• Founder-led origin story: GR'EAT Granola was created by Amélie after experiences in Colombia and in an organic bakery, giving the brand a clear personal and mission-driven origin.
• Sweet and savory granola concept: The company extends granola beyond breakfast into savory meals, using it as a crunchy topping for salads, soups, and toasts.
• Local Belgian production: Products are baked in an atelier in Kortenberg near Brussels, with in-house packing and a small production team.
• Sustainable packaging approach: The company says its packaging is compostable and recyclable, using PLA inner bags, FSC Mix cartons, and biodegradable soy-based ink.
• Inclusive social impact: GR'EAT Granola states that packing is done by a sheltered workshop, creating work for disabled people and people in reintegration processes.
• Broad retail and hospitality reach: The brand says it is already present in organic shops, fine food groceries, retailers, concept stores, hotels, restaurants, and selected chains such as Delhaize, Bio-Planet, and Deli Traiteur.