De gezonde super
- Type
- Projects
- Location
- The Hague, Netherlands
- Industries
- Out-of-home, Food ingredients & products, Shortening supply chain, Direct to consumer, Food discovery / recipe apps & experiences
- Domains
- Ingredients
- Technologies
- Geolocation based services, Smart & digital, Information technology, Agritech
About De gezonde super
De Gezonde Super is an initiative focused on making healthy food simple and accessible for everyone. Based on its website, it works through partnerships and community-oriented projects that promote affordable, local, and transparent food choices.
Rather than operating as a conventional retailer, it presents itself as a platform for short-chain food initiatives and neighborhood-based concepts. Its work appears centered on helping people discover practical ways to eat well, while also supporting local food systems in the Haaglanden and South Holland regions.
Core Values
- Accessibility: The mission emphasizes making healthy eating easy and reachable for everyone, with a clear focus on affordability and practical access.
- Local collaboration: The company works together with partners and communities to build food initiatives rooted in local cooperation and regional food chains.
- Health and transparency: Its projects consistently point toward healthier choices and a more transparent food system, especially in short-chain and local sourcing contexts.
- Community engagement: Many of the initiatives are designed to involve neighborhoods and groups directly, turning healthy eating into a shared, social activity.
Unique Aspects
- Mission-led platform: De Gezonde Super is organized around a social mission rather than a standard commercial retail model, with healthy food access as the central goal.
- Project-based approach: Its website showcases multiple named initiatives, suggesting a flexible model that develops different concepts for different neighborhoods and food-system challenges.
- Regional focus: The company explicitly references projects in South Holland and the Haaglanden area, indicating a strong local and regional orientation.
- Partnership-driven execution: The site stresses that its work is carried out with partners and supported by collaborative funding mechanisms such as the Vabiola subsidy mentioned for Samen voor BIO.