Zwanenberg Food Group
- Type
- Food & Ingredient Manufacturer
- Location
- Almelo, Netherlands
- Industries
- Food ingredients & products, Alternative proteins, Food reformulation, Food safety & quality, Sustainable packaging & plastic alternatives, Waste efficiency
- Domains
- Animal based primary products, Cow / beef, Pig / pork, Poultry, Processed food products, Meat & poultry products, Meat alternatives, Confectionery & snacks
- Technologies
- Power-heating technology, Processing
About Zwanenberg Food Group
Zwanenberg Food Group is a Dutch, family-owned food company with roots dating back to 1929. It operates as a major European producer and exporter of meat products, canned meats, snacks, soups, sauces, and vegetarian and vegan foods, serving retail and wholesale customers under its own brands and private labels.
The company has production sites in the Netherlands, the United Kingdom, and the United States, plus a sales office in Australia. It positions itself around long-term customer relationships, international growth, continuous innovation, and responsible production, with exports to more than 100 countries worldwide.
Core Values
- Entrepreneurship: The company describes its culture as entrepreneurial, with a willingness to take on challenges, act cost-consciously, and accept responsibility.
- Innovation: Zwanenberg emphasizes continuous improvement, new food concepts, and the development of products and processes that better fit changing market needs.
- Quality: It highlights quality products, food safety, and structured quality management as central to its way of working.
- Sustainability: The company stresses lower CO2 footprint, reduced food waste, efficient use of water and energy, and recyclable packaging.
- Long-term partnership: Zwanenberg says it builds durable relationships with retailers, wholesalers, suppliers, and partners, with trust and co-creation as key principles.
Unique Aspects
- International footprint: Zwanenberg combines production in the Netherlands, the UK, and the US with a sales office in Australia, giving it a broad platform for serving multiple markets.
- Strong export orientation: The company says it exports to more than 100 countries and has built long-term relationships with retailers and wholesalers around the world.
- Family-business continuity: It is a family-owned business with nearly a century of history, and its long-term orientation is presented as a defining strength.
- Brand and acquisition-led growth: The company has expanded through acquisitions and brand purchases, including the 2020 merger with Struik Foods Europe, the 2018 takeover of the Oss factory, and the purchase of Chicken Tonight from Unilever in 2019.
- Private-label capability: Beyond its own brands, Zwanenberg produces a wide range of private-label products for partners in both domestic and international markets.