Padang & Co
- Type
- Enabler
- Location
- Singapore, Singapore
- Industries
- Food marketplace, Farm management & precision farming, Food waste tech, Supply chain monitoring & traceability, Digital / pixel farming, Farm management software, Field monitoring, Food ingredients, Food ingredients & products
- Technologies
- Smart & digital, Agritech
About Padang & Co
Padang & Co is a Singapore-headquartered open innovation company founded in 2013, with operations in Australia and Malaysia. It helps corporations and government agencies across Southeast Asia and Australia address business and sustainability challenges by connecting them with startups, SMEs, researchers, and wider communities.
The company positions itself as an innovation catalyst for the Green Economy. Its work spans food and agriculture, cities and industries, and health, with a strong emphasis on helping organisations decarbonise, build resilience, and scale sustainable growth through collaboration and experimentation.
Core Values
- Sustainability: Sustainability is embedded across Padang & Co’s work, not treated as a separate service line. The company frames its mission around building a Green Economy and supporting long-term resilience.
- Collaboration: Padang & Co emphasizes bringing together corporations, government agencies, startups, and communities to solve problems and create opportunities together.
- Practical innovation: The company focuses on real business pain points, structured experimentation, and outcomes such as pilots, partnerships, and scalable solutions.
- Regional relevance: Its programmes are designed around Southeast Asia’s specific market, policy, and ecosystem context, with local and regional networks supporting delivery.
Unique Aspects
- Early open-innovation pioneer in Singapore: Padang & Co says it helped create the open innovation category in the region, beginning with Singapore’s first major public hackathon, UP Singapore, in 2012.
- Strong Green Economy focus: The company concentrates its innovation work on decarbonisation and sustainable growth, and publishes the annual Southeast Asia Green Economy Landscape report.
- Regional footprint: It is headquartered in Singapore and operates in Australia and Malaysia, with programmes delivered across Southeast Asia and Australia.
- Scale of delivery: Padang & Co states it has designed and delivered more than 200 programmes and well over 100 hackathons, building a large network of startups, communities, and institutional partners.
- Deep ecosystem mapping capability: Its 2025 Southeast Asia Green Economy Landscape maps 1,089 startups and SMEs across six countries and seven sectors, identifying more than 200 innovation opportunities.