jecuisinelocal.be
- Type
- Public Agency
- Location
- Wallonia, Belgium
- Industries
- Food discovery / recipe apps & experiences, Shortening supply chain
- Domains
- Ingredients
- Technologies
- Geolocation based services, Platform technology, Smart & digital, Platform & Service technologies
About jecuisinelocal.be
jecuisinelocal is a digital initiative created by the Walloon Agency for the Promotion of Quality Agriculture (Apaq-W) to bring consumers closer to local producers, artisans, farmers, and food-related businesses in Wallonia. It promotes short supply chains, seasonal eating, and responsible agriculture through a website, mobile app, communication campaigns, and editorial content.The platform serves both consumers and professionals. For consumers, it helps them discover nearby local food points of sale, restaurants, recipes, and producer stories. For producers and artisans, it provides visibility and a modern promotional tool to support direct sales and local sourcing.
The project positions local eating not as a trend but as a philosophy: a way to reconnect food choices with origin, trust, seasonality, and environmental responsibility.
Core Values
- Proximity and trust: The platform emphasizes knowing where food comes from and connecting products with the people, places, and know-how behind them.
- Sustainability: It promotes local, seasonal, and responsible consumption as a way to support environmental protection and more durable food systems.
- Consumer agency: The charter encourages people to see themselves as active participants in their food choices and to make deliberate, informed decisions.
- Respect for local know-how: The initiative values the work of farmers, horticulturists, artisans, and restaurateurs who preserve and develop regional food traditions.
Unique Aspects
- Public-sector backing: #jecuisinelocal is an Apaq-W initiative, giving it institutional support and a clear mission tied to Wallonia’s agricultural promotion goals.
- Large local network: The platform references nearly 1,300 listed points of sale and more than 16,560 signatories to its circuit-court charter, showing broad regional reach and engagement.
- Mobile and digital discovery tools: In addition to the website, it offers a mobile app and geolocated search tools to make local food discovery easier.
- Connected ecosystem of labels: It sits within a wider Apaq-W family of initiatives, including Table de Terroir, En Direct de la Ferme, and other thematic platforms focused on local food and agriculture.