Apaq-W

The Apaq-W is the Walloon Agency for the Promotion of Quality Agriculture. It is a public-facing organization that works to support Walloon agricultural, horticultural, and agri-food sectors while helping consumers better understand local food, seasonality, quality labels, and sustainable eating choices. Its website shows a strong focus on informing different audiences — consumers, producers, journalists, retailers, HoReCa operators, and institutions — through thematic dossiers, campaigns, events, and practical tools. The agency positions itself as a bridge between the farm, the market, and the public, with an emphasis on local, seasonal, and quality-oriented food systems in Wallonia. Key Offerings Consumer information and guidance : Educational content and practical advice on local, seasonal, organic, and sustainable food choices, including dossiers on agriculture, consumption, and quality labels. Sector promotion campaigns : Public campaigns and recurring initiatives that promote Walloon products and producers, such as local food, bio, dairy, horticulture, and other regional specialties. Business networking and market support : The Business Club Apaq-W brings together producers, retail actors, HoReCa, collective catering, institutions, and specialized media to encourage exchanges, cooperation, and access to new markets. Pédagogical resources : Educational tools and activities for teachers, facilitators, and guides, including agri-pedagogical materials and youth-oriented content about agriculture. Directories and good-address platforms : Online resources that help users find local producers, florists, gardeners, and other nearby food and horticultural actors. Core Values Local sourcing : The agency consistently promotes Walloon products and short supply chains, encouraging consumers to buy nearby and support regional producers. Seasonality : Its messaging repeatedly stresses eating products that are in season, with content and recipes designed to make seasonal consumption easier. Quality and origin : Apaq-W highlights quality labels, origin-linked products, and differentiated quality schemes as ways to guide consumer choice. Sustainability : The agency frames local food, production methods, and consumption habits through an environmental and long-term sustainability lens. Accessibility and education : It aims to make agricultural and food-system information understandable and usable for the public and for professionals. Unique Aspects Public agency mandate : Apaq-W is not a private brand but the Walloon agency dedicated to promoting quality agriculture, giving it a broad sector-wide role across agriculture, horticulture, and agri-food. Wide audience reach : Its content and services are designed for consumers as well as producers, retailers, HoReCa, collective catering, institutions, and journalists, which makes it a cross-sector connector. Business Club platform : The Business Club offers free membership and structured B2B support, including thematic information sessions, experience sharing, cooperation opportunities, and help exploring national and international markets. Strong digital ecosystem : The agency operates several dedicated platforms and initiatives, including #jecliquelocal, biomonchoix.be, jejardinelocal.be, graines d’AGRI, and Table de Terroir. Sector campaigns and events : Apaq-W runs recurring promotional actions and events around themes such as bio, dairy, bread, fries, local beer, and farm open days, reinforcing its role as an active sector promoter.