Apaq-W
- Type
- Public Agency
- Location
- Namur, Belgium
- Industries
- Food marketplace, Shortening supply chain, Direct to consumer, Food discovery / recipe apps & experiences, Consumer health & consumer effects
- Domains
- Fruit, Plant based primary products, Beer, Processed food products
- Technologies
- Digital Marketplace, Platform & Service technologies
About Apaq-W
Apaq-W is the Walloon agency dedicated to promoting quality agriculture in Wallonia. Its website presents it as a public-facing resource for consumers, producers, educators, journalists, and professionals who want to better understand local agriculture, food quality, and the regional agri-food landscape.
The agency focuses on making Walloon agriculture more visible and easier to access through information, campaigns, labels, events, educational tools, and market intelligence. It positions itself around local, seasonal, and quality-oriented food, while also highlighting the diversity of Walloon farming and horticulture.
Core Values
- Local and seasonal consumption: The agency consistently promotes products grown, made, and sold close to home, with an emphasis on seasonality and short supply chains.
- Quality and authenticity: Its communication highlights certified quality, origin, traceability, and recognized know-how as key markers of value.
- Sustainability: Apaq-W presents Walloon agriculture as environmentally respectful, family-based, and rooted in responsible production practices.
- Fair remuneration: It supports initiatives that aim to ensure farmers are paid fairly for their work and that commercial relations better reflect production costs.
- Education and awareness: The agency values informing consumers, professionals, and young people about agriculture, food systems, and the realities of farming.
Unique Aspects
- Public agency mandate: Apaq-W is not a private brand but the Walloon agency officially tasked with promoting quality agriculture in the region.
- Broad sector coverage: Its content spans agriculture, horticulture, food labels, consumer trends, educational tools, and market observation, giving it a cross-sector role in Wallonia’s agri-food ecosystem.
- Observatory of Consumption: The agency operates an observatory that produces studies and analyses on agri-food and ornamental horticulture consumption, supporting both policy and sector decision-making.
- Integrated local-market platforms: It maintains dedicated platforms for consumers and professionals, helping structure local sourcing and direct commercial connections.
- Recognition of Walloon quality schemes: The agency actively promotes official Walloon and European quality labels, including AOP, IGP, organic, and quality-differentiated products.