Carlsberg Group
Carlsberg Group is a Danish brewing company founded in 1847 by brewer J.C. Jacobsen and headquartered in Copenhagen. It is one of the world’s leading brewery groups, with a portfolio of beer and other beverages sold across more than 150 markets and supported by more than 37,000 employees. The group positions itself as a global brewer powered by strong local brands, with a focus on premium beer, mainstream beer, alcohol-free brews, beyond-beer beverages and soft drinks. Its stated purpose is to be “brewing for a better today and tomorrow,” combining brewing heritage, research, and a long-term approach to growth with a commitment to sustainability and responsible business conduct. Core Values Quality and perfection : Carlsberg repeatedly emphasizes brewing better beers, consistent quality and continuous improvement as central to its identity. Research and innovation : The company highlights science-led brewing, from yeast purification and the pH scale to new ingredients, brewing technology and packaging innovation. Responsibility and sustainability : Its ESG programme focuses on cutting carbon, protecting nature, inspiring choice and empowering people, with targets tied to emissions, water, packaging and responsible consumption. Long-term mindset : Carlsberg says it prioritizes long-term growth over short-term gain and aims to create value for consumers, customers, employees and society. Unique Aspects Deep scientific heritage : The Carlsberg Research Laboratory has been central to brewing science, including the purification of yeast and the invention of the pH scale, and continues to develop new brewing and crop-related innovations. Foundation-linked ownership ecosystem : The wider Carlsberg family includes the Carlsberg Foundation, the New Carlsberg Foundation, the Tuborg Foundation, museums and the research laboratory, reflecting a distinctive Danish foundation model. Expanded beverage platform : The 2025 acquisition of Britvic significantly broadened Carlsberg’s non-beer business and increased the share of soft drinks in the portfolio to around 30% of volumes. Strategic partnerships and market reach : Carlsberg has formed new partnerships with Sapporo and PepsiCo and operates through export and license arrangements in more than 100 countries where it does not have its own brewery.