Green Food Lab

Green Food Lab is a mission-driven communications agency focused on making plant-based food the new norm. They are experts in telling and selling the story of green food, acting as strategic sparring partners and storytellers at the intersection of food and sustainability. Their approach begins with building a customized message house tailored to clients' questions and target audiences, whether B2C or B2B. They excel at raising positive awareness among consumers, stakeholders, or internal relations about the relevance of their clients' stories, using inspiration and activation rather than criticism. Notable successes include elevating the Looye Honey Tomato and promoting Peijnenburg's biscuits. Green Food Lab aims to drive long-term behavioral change through national campaigns with extensive reach. As a B Corp, they are committed to using business for good, aligning with their mission of "Feeding the future with stories" and a shared passion for food, people, animals, and the environment.