Van Loon Group
- Type
- Food & Ingredient Manufacturer
- Location
- Best, Netherlands
- Industries
- Alternative proteins, Food ingredients & products, Food safety & quality, Supply chain monitoring & traceability, Waste efficiency, Food reformulation, Shortening supply chain
- Domains
- Animal based primary products, Cow / beef, Pig / pork, Processed food products, Hybrid meat products, Meat & poultry products, Meat alternatives, Ready-to-eat meals
About Van Loon Group
Van Loon Group is a Dutch family-owned food company with roots in Brabant and more than 50 years of history. It operates through specialized businesses and locations that together produce meat products, convenience meals and related food concepts for retail, foodservice and other professional customers.
The company positions itself as a market leader in meat and convenience by acting as a chain regisseur: it works across the supply chain to make tasty, safe, affordable and more sustainable food accessible to a broad audience. Its own website emphasizes a long-term, customer-focused culture, continuous improvement and a practical approach to sustainability and innovation.
Core Values
- Every day better: The company says it has been asking how things can be improved since 1971. This translates into better collaboration in the chain, more efficient and more sustainable production, and ongoing testing and learning.
- Proactive and creative: Van Loon Group describes itself as solution-oriented and entrepreneurial, looking for opportunities where others see threats and developing smarter, more innovative ideas.
- Future-oriented: The group says it takes responsibility for the world of tomorrow by building sustainable relationships with colleagues, customers and suppliers, while respecting people, animals and the environment.
- Together we win: Teamwork, perseverance and accountability are presented as central to the family-business culture, with the belief that success comes from working together across the organization and the chain.
Unique Aspects
- Chain-regisseur model: Van Loon Group does not just process food; it coordinates supply chains for pork and beef through integrated concepts that connect farmers, partners and customers around quality, welfare and sustainability.
- Strong chain concepts: The company has developed branded concepts such as Varken op z’n Best, Rund op z’n Best, Biologisch Varken, Biologisch Rund, Zonvarken, BLK 2-sterren Rund and Dubbeldoel Rund, each built around specific welfare, transparency and sustainability criteria.
- Broad production footprint: Its locations include specialized sites in Son, Best, Beilen, Oudewater, Denekamp, Eersel and Oude-Tonge, allowing it to serve different product categories and customer profiles across the Netherlands.
- Sustainability recognition: The company says its 2030 CO2-reduction targets were validated by the Science Based Targets initiative and that it received an EcoVadis Gold medal, placing it among the top-rated companies in sustainability management.
- Ownership change announced: Known news reports that Van Rooi Meat has agreed to acquire Van Loon Group, with ACM approval already granted and remaining regulatory approvals pending in Belgium and Cyprus at the time of reporting. Erik van Loon is expected to remain involved as a supervisory board member.