Van Rijsingen Green
VanRijsingenGreen is a Dutch family-owned company that has been producing and selling vegetables and vegetable products for around 70 years. It works with roughly 400 growers and serves industrial customers in the canned, frozen, and vegetable-processing sectors in Western Europe. The company positions itself as a chain partner that grows on contract, processes on demand, and aims to ensure every crop has a destination. Its model spans vegetables sold directly from the field as well as washed, cut, packed, or further processed into juices, concentrates, fibers, and purees. Core Values Responsibility : The company emphasizes responsible and sustainable cultivation for the soil, environment, climate, nature, and future generations. No waste : VanRijsingenGreen says it accepts no waste in the broadest sense and works to ensure that as much of each harvested crop as possible is valorized. Quality : Food safety, product quality, and process quality are presented as non-negotiable priorities, supported by audits and certification. Collaboration : The company highlights long-term relationships with growers, customers, and knowledge partners, and sees cooperation as essential to continuous improvement. Curiosity and innovation : It encourages curiosity and uses knowledge, data, and innovation to improve cultivation, processing, and chain performance. Unique Aspects Contract growing model : The company grows to customer demand and makes annual agreements with growers and the vegetable-processing industry, giving both sides more certainty and supporting crop rotation planning. Broad crop and format flexibility : It can supply vegetables in multiple forms, from field-fresh to washed, cut, packed, or transformed into juice, concentrate, fiber, and puree. Data-driven field planning : VanRijsingenGreen uses an extensive field database to optimize crop rotation, match crops to plots, and improve soil health and predictability. Strong sustainability ambition : The company states a goal of becoming a climate-positive organization by 2040 and is working toward 100% renewable energy, lower transport kilometers, and more sustainable packaging. Active collaboration network : It participates in initiatives such as De Plaatsen, the Sustainable Food Initiative, Food Tech Brainport, Samen Tegen Voedselverspilling, Food Impactors Summit, Rooted Rebels, Food From Food, and FOX.