De Smaakspecialist
- Type
- Food & Ingredient Manufacturer
- Location
- Ulvenhout AC, Netherlands
- Industries
- Food ingredients & products, Food reformulation, Food safety & quality, Alternative proteins, Direct to consumer, Out-of-home, Sustainable packaging & plastic alternatives, Food discovery / recipe apps & experiences, Waste efficiency
- Domains
- Processed food products, Beverages, Bakery, Cereal & grain products, Coffee & tea, Confectionery & snacks, Flour, Ingredients
About De Smaakspecialist
De Smaakspecialist is a Dutch developer, producer, and distributor of sustainable food products, based in Ulvenhout at Landgoed Luchtenburg. The company serves supermarkets, supermarket organizations, and other retail channels with a broad health-food assortment, largely under its own brands such as Smaakt, BioToday, RAW Organic Food, Consenza, and Seamore.
Its positioning is built around making responsible and organic food accessible to a wide audience. The company presents itself as a B Corp-certified social venture that combines commercial growth with long-term impact, focusing on quality, transparency, and products made with respect for people, animals, and nature.
Core Values
- Accessibility: The company aims to make good food for a livable world accessible to as many people as possible, including through competitive pricing and broad retail availability.
- Sustainability: Organic sourcing, sustainable packaging, and attention to environmental impact are central to the business, with the company describing organic food as part of its DNA.
- Health and wellbeing: The company emphasizes food’s positive influence on human health and develops products that support conscious lifestyles, such as vegan, gluten-free, and low-sugar options.
- Respect for people and nature: Its communications consistently stress care for people, animals, and nature, including ethical supplier standards and humane working conditions.
- Innovation: The company highlights continuous product innovation, trend-led development, and a willingness to keep improving products, packaging, and category solutions.
Unique Aspects
- B Corp certification: The company achieved B Corp certification in late 2018, signaling formal recognition of its social and environmental performance, transparency, and accountability.
- Strong own-brand portfolio: It has built a recognizable portfolio of health-food brands, with more than 500 products and a presence in supermarkets in the Netherlands and abroad.
- Landgoed Luchtenburg base: Since 2020, the company has been located at Landgoed Luchtenburg in Ulvenhout, where it also manages the grounds, linking the business to its local roots and natural surroundings.
- Acquisition-led growth: Known news indicates that the company expanded its position in natural foods by acquiring Joannusmolen and, earlier, IDorganics; the Joannusmolen deal added organic and gluten-free flours, porridges, and baking products.
- Impact programs beyond products: The company runs knowledge- and inspiration-oriented initiatives such as KidsProef, Organic Kitchen, and Bio Proeflokaal to promote responsible eating.
- Supplier and partner standards: It works with a Code of Conduct for suppliers and partners with organizations such as MVO Nederland, Nudge, and Voedselbank Breda, reflecting its broader social-impact approach.