AU RYTHME DES SAISONS

Au Rythme des Saisons is a Belgian farm shop and direct producer of seasonal fruits and vegetables based in Houtain-Saint-Siméon. The business was created in 1991 after transforming the family farm, initially focused on strawberries and later expanded to other fruits and vegetables. The company positions itself around fresh, ripe produce sold directly from its own production. It emphasizes local proximity, fair remuneration for the farmer, and accessible quality for consumers. Since 2008, the farm has been fully converted to organic agriculture, starting with chicory and then strawberries. Today, it presents itself as 100% organic and rooted in a sustainable farming philosophy. Key Offerings Seasonal fruits and vegetables : Fresh produce sold in season and harvested at maturity, directly from the farm’s own production. Organic strawberries : A core crop of the business, grown under organic methods and highlighted as part of its original specialization. Organic chicory : One of the first crops converted to organic production in 2008. Farm shop retail : A local store, "Au Rythme des Saisons," where customers can buy directly from the producer. Core Values Organic farming : The company stresses a 100% organic approach that avoids residues in food and respects soil, water, and living systems. Seasonality and freshness : Produce is offered in season, fresh, and at optimal ripeness to preserve taste and quality. Sustainability : The business describes its agriculture as durable and environmentally respectful. Fair local commerce : It promotes a proximity-based model where the farmer is paid fairly and consumers can access quality at a reasonable price. Unique Aspects Direct-from-farm model : The company sells produce directly from its own production, shortening the chain between grower and consumer. Family farm transformation : It grew out of the conversion of the grandparents’ farm into a specialized horticultural business. Full organic conversion : The farm completed its shift to organic production in 2008 and now presents itself as fully organic. Local farm shop identity : The retail concept is closely tied to the farm’s own philosophy and seasonal production.