Forward Fooding
- Type
- Professional Service Provider
- Location
- London, United Kingdom
- Industries
- Food marketplace, Cellular agriculture, Alternative proteins, Supply chain monitoring & traceability, Food discovery / recipe apps & experiences
- Technologies
- Platform as a Service, Platform technology, Platform & Service technologies, Information technology, Smart & digital
About Forward Fooding
Forward Fooding is a FoodTech innovation network and data-intelligence platform focused on the global agri-food ecosystem. It helps food and beverage companies, investors, entrepreneurs, and public-sector organizations navigate food innovation by combining proprietary market data, scouting, consulting, and ecosystem access.
The company positions itself as a bridge between corporates and startups, with a strong emphasis on collaboration, open innovation, and practical execution. Its website describes it as a collaborative platform that supports organizations looking to future-proof their FoodTech strategy, identify relevant partners, and turn market intelligence into action.
Core Values
- Collaboration: Forward Fooding emphasizes partnership across startups, corporates, investors, and public institutions as the way to build a better food system and create breakthrough innovation.
- Impact first: The company frames its work around solving real food-system challenges, with a focus on sustainability, resilience, and measurable business outcomes rather than innovation for its own sake.
- Tech for good: It presents technology and digitization as tools for creating a more sustainable and resilient food system, and for helping food companies adapt to changing market conditions.
- Think differently: Forward Fooding highlights creativity, agility, and challenging the status quo as essential to navigating a volatile and uncertain food innovation landscape.
Unique Aspects
- Large proprietary ecosystem database: The company says its platform tracks 30,000+ ecosystem actors, including 11,300+ AgriFoodTech startups, and combines this with a decade of investment transaction data.
- FoodTech 500 franchise: Its annual FoodTech 500 ranking has attracted 11,700+ applications since 2019 and gives the company a visible role in spotlighting emerging AgriFoodTech innovators.
- Trusted by major food companies: The dossier and case studies show work with Fortune 500 and other major food and beverage organizations such as General Mills, Danone, Nestlé, Pladis, Dole, and Cargill.
- Innovation hubs in major cities: Forward Fooding operates FoodTech Innovation Hubs in London and Barcelona, designed as shared workspaces and collaboration spaces for startups, corporates, and ecosystem partners.
- White-label data licensing: Since 2020, it has licensed its FoodTech Data Navigator to FoodValley Netherlands, which built a white-label version called FoodLeap for the Dutch AgriFoodTech ecosystem.