EN FAIT C'EST SIMPLE

About EN FAIT C'EST SIMPLE

En Fait C’est Simple is a Belgian project built around the idea that positive change should feel accessible, practical, and non-judgmental. It began in 2019 as a blog created by Sarah and inspired by conversations and challenges with friends, with the aim of sharing uplifting stories and ideas around healthier, more sustainable ways of living.

In 2021, the project expanded into a durable grocery store in Liège, in the Fragnée district, after a local organic food shop was set to close. The store was created to make it easier for people to access healthy, varied, and sustainable products whose origin and story are clear, while the broader project continues to support readers and customers through content, ideas, and guidance.

By the end of 2023, En Fait C’est Simple also added workshops and training under the Impact Boost name, helping people who want to launch an impact-driven activity while keeping their current job. Across its activities, the project positions itself as encouraging, practical, and rooted in everyday action rather than guilt or pressure.

Core Values

• Positivity: The project deliberately avoids guilt-based messaging and instead focuses on encouraging, inspiring, and supportive communication.
• Simplicity: Its core promise is to make healthier and more sustainable choices easier to understand and easier to adopt in everyday life.
• Sustainability: From the blog to the grocery store, the project promotes lower-impact consumption and more durable ways of living.
• Well-being: It emphasizes personal balance, healthier habits, and practical changes that fit real lives rather than demanding radical disruption.
• Community and openness: The project values dialogue, shared experiences, and learning from others, giving space to different voices and perspectives.

Unique Aspects

• A project that grew in stages: En Fait C’est Simple evolved from a blog into a physical grocery store and then into coaching and workshops, showing a rare progression from media to retail to support services.
• Built around a dual-career model: Sarah developed the project while keeping her job as a lawyer at four-fifths time, which directly informs the Impact Boost offer for people balancing entrepreneurship with employment.
• Rooted in Liège: The grocery store was launched in the Fragnée district of Liège, and the project has been active in local conversations around food transition and city-center commerce.
• Public-facing and educational: Beyond selling products, the project also shares stories, practical tips, and resources to help people understand the “why” behind their choices.