True Animal Protein Price Coalition

The True Animal Protein Price Coalition (TAPP Coalition) aims to promote sustainable protein consumption and production in the Netherlands and Europe by implementing a fair price that includes environmental costs. Recognizing the urgent consequences of climate change and biodiversity loss, TAPP is dedicated to changing unsustainable practices in meat and dairy production and consumption. The coalition highlights the increasing awareness among individuals and companies regarding their roles in making a positive impact on the planet and public health. Upcoming events include a conference on April 23 focusing on the True Pricing of meat and dairy in catering and the Agri-Food ETS conference in Brussels held on February 17, organized in collaboration with Rabobank and FoodDrinkEurope. TAPP calls for collective action to protect the planet, support animals and farmers, and ensure fair and healthy food for all.