COPROBEL SC (Coq des Prés)
- Type
- Farm / Primary Producer
- Location
- Hannut, Belgium
- Industries
- Livestock farming, Food ingredients & products, Shortening supply chain, Food safety & quality, Plant-based, Alternative proteins
- Domains
- Poultry, Animal based primary products, Feed, Fruit, Plant based primary products, Beer, Processed food products, Amino acids
About COPROBEL SC (Coq des Prés)
Coq des Prés is the brand of COPROBEL, a Belgian cooperative of poultry farmers founded in 1999. The cooperative moved into organic production in 2009 and launched the Coq des Prés brand in 2010 to market its bio chicken through shorter, more direct sales channels.
The company positions itself around local, organic, and fairly priced poultry. Its own website emphasizes a cooperative model that helps farmers regain control over their outlets, while serving consumers, retailers, foodservice customers, and other buyers looking for traceable Belgian poultry raised under a strict organic charter.
Core Values
- Quality: The cooperative repeatedly presents product quality as a central principle, from breeding and feed choices to slaughtering and distribution.
- Respect: Respect is reflected in animal welfare practices, natural ventilation, outdoor access, and a production model that aims to treat farmers and buyers fairly.
- Transparency: Coq des Prés stresses traceability across the full chain, from breeding stock and hatchery to feed, slaughter, and sales.
- Solidarity: As a cooperative, it highlights mutual support among farmers, shared decision-making, training, and collective improvement.
Unique Aspects
- Farmer-owned cooperative brand: Coq des Prés was created by the farmers themselves so they could commercialize their poultry under their own brand and regain control over their know-how and outlets.
- Fully traced local chain: The production chain is anchored in Wallonia, with breeding stock in three Walloon farms, hatchery services in Andenne, feed from SCAR, and slaughtering at Ardenne Volaille in Bertrix.
- Prix Juste Producteur label: The poultry was among the first to receive this label in 2018, which recognizes fair commercial relations and pricing based on production costs.
- Outdoor biodiversity program: Since 2016, the cooperative has planted hedges and fruit trees in poultry pastures to improve welfare, biodiversity, and the environmental footprint of the farms.
- Organic feed and natural husbandry choices: The website highlights 100% plant-based organic feed without GMOs or synthetic amino acids, slow-growing rustic birds, and natural ventilation in poultry houses.