Coq des Prés is the consumer brand of COPROBEL, a Walloon poultry cooperative founded in 1999 by seven poultry farmers and now bringing together around forty organic, local chicken producers. The cooperative created its dedicated organic brand in 2009 and launched it commercially in 2010, with the aim of giving farmers more control over how their poultry is marketed while preserving a short, transparent and fair supply chain. The company positions itself around organic, local and tasty poultry raised with respect for animal welfare and producer remuneration. Its model is built on direct and short-channel sales, a cooperative structure, and a quality charter that emphasizes traceability, solidarity, transparency and a fair price for all actors in the chain. Key Offerings Organic chicken : The core range includes whole birds, standard cuts, offal and prepared chicken products. The assortment is designed for both everyday cooking and more specific culinary uses. Prepared poultry products : Coq des Prés offers chicken burgers, chipolatas, merguez, minced meat and gyros, extending the brand beyond raw cuts into convenient meal solutions. Bocal des Prés : A cooked, jarred range that expands the brand into ready-to-use poultry preparations, including recipes such as foie delight with port, terrine with organic beer, vol-au-vent and sauce al ragù. Oeuf des Prés : The cooperative also markets eggs under this brand, broadening its poultry offering beyond chicken meat. Pintade des Prés : Guinea fowl is part of the product family as well, adding another poultry option within the cooperative’s local and organic portfolio. Core Values Quality : The cooperative consistently presents its products as high-quality poultry, with a focus on taste, firmness and careful production standards. Respect : Respect for animal welfare, farmers and the land is central to the brand, from outdoor access and natural ventilation to careful handling throughout the chain. Transparency : Coq des Prés emphasizes a traceable local supply chain, from breeding and feed to hatchery, slaughter and distribution. Solidarity : The cooperative model is meant to support fair relationships among producers, buyers and consumers, with shared governance and a fair-price approach. Sustainability : Biodiversity projects, reduced transport, organic feed choices and lower-energy housing practices all reflect an environmental commitment. Unique Aspects Farmer-owned brand : Coq des Prés is an independent brand created by the farmers themselves so they can reclaim control over their know-how and commercialization. Certified fair-price positioning : The poultry is labeled Prix Juste Producteur, underlining a commitment to fair remuneration based on production costs and commercial criteria. Fully anchored local chain : The supply chain is explicitly rooted in Wallonia, with breeding farms, hatchery, feed supplier and slaughterhouse all identified in the cooperative’s own network. Outdoor biodiversity program : Since 2016, the cooperative has planted hedges and fruit trees in poultry ranges to improve welfare, diversify production and reduce environmental impact. Cooperative diversification : Beyond chicken, the brand has expanded into jarred preparations and eggs, showing a broader poultry platform than a single fresh-meat line.
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