Keep Food Simple

About Keep Food Simple

Keep Food Simple is a Dutch independent, not-for-profit foundation focused on improving food production through better use of agricultural raw materials. It works across the food chain, from raw materials to finished products, with an emphasis on healthier, more sustainable, and minimally processed foods.

The organisation positions itself as a knowledge platform and project initiator rather than a commercial manufacturer. It connects companies, universities, colleges, and research institutes, and it develops projects that aim to preserve nutritional value, reduce waste, and support the societal adoption of healthier food choices.

Core Values

• Health: The organisation promotes food that supports health, including products with better nutritional value, more fibre, and less unnecessary processing.
• Sustainability: It aims to reduce waste, make fuller use of raw materials, and support more sustainable food production systems.
• Scientific grounding: Keep Food Simple emphasizes the use of current scientific knowledge and collaboration with universities and research institutes.
• Openness: Project results are public, reflecting a commitment to sharing knowledge and enabling broader societal use.
• Collaboration: The foundation values cross-sector cooperation and actively seeks partners who want to contribute ideas, participation, or funding.

Unique Aspects

• Independent not-for-profit model: Keep Food Simple is not a producer or brand owner; it acts as an independent foundation that stimulates innovation across the food chain.
• Public project results: Unlike many innovation initiatives, the outcomes of its projects are openly shared rather than kept proprietary.
• Broad academic and industry network: It works with universities, colleges, companies, and research organisations, giving it access to both scientific expertise and practical implementation channels.
• Focus on underused raw materials and side streams: A distinctive part of its work is turning overlooked agricultural fractions and residual streams into healthier food applications.
• Foundation with long-standing food expertise: The organisation was founded in 2016 by experienced figures from food science and industry, which supports its credibility in the sector.