Vegan Visboer
- Type
- Food & Ingredient Manufacturer
- Location
- Zwolle, Netherlands
- Industries
- Alternative proteins, Food ingredients & products, Food reformulation, Direct to consumer, non-GMO
- Domains
- Plant based primary products, Rice, Processed food products, Fish alternatives, Fish, Animal based primary products, Seafood, Ingredients
- Technologies
- Digital Marketplace, Texturising / texturing, Platform & Service technologies, Processing
About Vegan Visboer
Vegan Visboer is a Dutch plant-based seafood brand focused on fish substitutes for retail, foodservice, and home use. Its products are designed to deliver the taste, texture, and familiar eating experience of fish while offering a fully plant-based alternative.
The company positions itself as a practical bridge between traditional fish and more sustainable eating. It emphasizes that its products are made from a non-GMO rice base, are animal-free, and are intended to help restaurants, caterers, and consumers serve or enjoy fish-like dishes with a cleaner conscience.
Vegan Visboer also presents itself as a foodservice-friendly brand with ready-to-use formats such as fish burgers, fish sticks, nuggets, fillets, kibbeling, shrimp-style products, and crab cakes. Its website highlights recipes, serving suggestions, and retail availability, showing a clear focus on both culinary versatility and everyday convenience.
Core Values
- Plant-based eating: The brand promotes fully plant-based seafood alternatives as a way to enjoy familiar fish dishes without animal ingredients.
- Sustainability: Vegan Visboer repeatedly frames its products as environmentally friendly and fish-friendly, with a focus on reducing reliance on conventional seafood.
- Health and nutrition: The company highlights omega 3, 6, and 9 content and positions its products as a cleaner, healthier alternative to animal-based fish.
- Food safety and quality: Its messaging stresses non-GMO ingredients, strict hygiene, and certified production standards.
- Convenience and versatility: The products are designed for easy use in restaurants, retail, and home cooking, with serving suggestions and recipe inspiration.
Unique Aspects
- Built with a fish company: The products were developed in close cooperation with Kramer Fish, a fish business from Urk, which gives the brand a distinctive bridge between conventional seafood expertise and plant-based innovation.
- Certified production environment: The company states that production takes place separately from animal fish products, with no cross-contamination, and that sites are unannounced IFS higher level and BRC AA certified.
- Award recognition: Vegan Visboer says it won the Horecava Innovation Award 2025 with its Vegan Visfilet op Zeewierhuid.
- Hybrid Fish development: The media page announces a new Hybrid Fish direction, and external coverage notes a blended salmon fillet with 14g protein and 2.5g fibre per 100g, showing the brand is expanding beyond fully plant-based seafood.
- Rebrand to Lou Foods: The media page states that from 1 September 2026, Vegan Visboer B.V. will continue under the name Lou Foods.