The Change Starts

The Change Starts is a company focused on providing plant-based supplements suitable for everyone, with a mission to accelerate the transition to a plant-based diet. Their product offerings include protein, vitamin B12, and Omega 3, all 100% plant-based and GMO-free. The brand was launched on January 23, 2023, after over 12 months of research and development initiated by a group of passionate content creators and plant-based investors who aimed to inspire the youth through a film in 2019. Key team members include Puru, a vegan bodybuilder and personal trainer; Leroy, an Environmental Engineer and vegan bodybuilder; Yoran, an orthomolecular therapist providing critical insights; Michelle, a nutrition expert specializing in plant-based lifestyles; Roar, an e-commerce expert in ethical branding; Marten and Mark, senior designers who shaped the initial branding; Wouter and Johan, content creators from Generatie Alles; and Siewert, a digital designer focused on generational needs. Together, they strive to promote compelling plant-based products that they stand by, targeting top athletes and health specialists.