Sharp sharp

About Sharp sharp

Sharp Sharp is a vegan, gluten-free bakery that makes handmade cakes, cookies, and other sweet treats from its own bakery in Barendrecht, the Netherlands. The company was founded by Renate and Frank and grew out of their shared interest in flavour, food experiences, and creating desserts that people with different dietary needs can still enjoy.

The brand positions itself around plant-based baking, whole-food ingredients, and a strong focus on reducing harm to people, animals, and the planet. It emphasizes that its products are made without animal ingredients, are gluten-free, and are designed to be both indulgent and more mindful in terms of health, sourcing, and environmental impact.

Core Values

• Plant-based baking: Sharp Sharp works only with plants and avoids animal ingredients, which it presents as better for the planet and aligned with its ethical stance.
• Health-conscious ingredients: The bakery uses whole-food ingredients, unprocessed and unrefined sweeteners, and gluten-free flours, aiming to make treats that are more mindful without losing enjoyment.
• Fair and thoughtful sourcing: The company says it buys locally when possible and uses many Fair Trade ingredients, with a preference for smaller initiatives and more responsible supply choices.
• Positive food experiences: Sharp Sharp wants people to enjoy food, understand what is in it, and feel that dessert can still be part of a healthier lifestyle.
• Sustainability: The brand highlights a lower environmental footprint through plant-based recipes, ingredient choices based on foodprint, and efforts to reduce waste through packaging and sourcing decisions.

Unique Aspects

• Founder-led blend of design and baking: Renate brings graphic design, photography, recipe development, and finance, while Frank contributes innovation, product design, acquisition, recipe development, and storytelling, giving the business a strong creative and product-development angle.
• Own bakery in Barendrecht: Sharp Sharp produces its cakes and cookies in its own bakery in Barendrecht, where it works day and night on gluten-free, plant-based products.
• Diet-focused product architecture: The company explicitly organizes products around needs such as better-everyday, low-carb, nut-free, and no-coconut-oil, making it easier for customers with specific preferences to choose.
• Environmental positioning with quantified claim: The company states that its plant-based cheesecake saves 2.1 kg of CO2 per kilogram of cake compared with a traditional cheesecake made with dairy, butter, and eggs.
• Long-running handmade brand: Sharp Sharp says it has sold 1.5 million cakes and has been operating since 2014, underscoring its scale as a niche bakery brand.