MAYONEUR
Mayoneur is a Dutch mayonnaise brand that set out to reimagine a classic condiment with a fresher, more modern twist. The company says it began as a school project and has grown into a small team of three people building a brand that aims to surprise consumers with unusual flavor combinations while keeping the familiar creamy mayo experience. The brand positions itself as a plant-based alternative for a broad audience, not only for vegans. It emphasizes accessibility and taste, with products that are vegan, halal, egg-free, lactose-free, and gluten-free, and it presents itself as a healthier, more conscious choice in the mayonnaise aisle. Core Values Plant-based accessibility : Mayoneur aims to make plant-based eating appealing to non-vegans as well as vegans, with products that fit a wide range of dietary needs. Health-conscious choice : The brand highlights lower calories, lower fat, and a recipe approach that avoids eggs, lactose, and gluten while keeping a creamy result. Sustainability : Mayoneur links its product development to circular thinking, local production, and environmental action such as tree planting and waste-stream reuse. Innovation and creativity : The company presents itself as playful and inventive, constantly developing new flavor combinations and product ideas. Inclusivity : By emphasizing halal, egg-free, lactose-free, and gluten-free products, Mayoneur frames its range as suitable for many different consumers. Unique Aspects Origin as a school project : Mayoneur says it started as a school assignment and evolved into a full brand over six years. Citrus-fiber formulation : The company uses citrus fibers made from leftover orange peels as a binding ingredient, which it says helps remove two E-numbers from the recipe. Award recognition : Mayoneur says it won the Horecava Innovation Award in the Food & Beverage category for its approach to reinventing mayonnaise. Planting trees through sales : The brand states that it donates a percentage of revenue to Trees for All and has helped plant more than 1,160 trees. Local production : Mayoneur says its products are produced 100% locally. Mainstream retail positioning : The company says it deliberately sits in the standard mayonnaise shelf rather than only in vegan sections to reach a wider audience, including non-vegans.