Who is Phoebe is a consulting company that helps companies successfully respond to the plant-based growth market. We help companies to establish a plant-based strategy in retail and food service, to position themselves and generate commercial success in this relatively new segment. As strategic, creative consultants, we help to do so in a substantiated and successful way. From customer insight, strategy and vegan proposition to implementation. Suitable for the brand, and appealing to the target group. Together contributing to a better world. We help companies mostly in the food service, food retail, hair & beauty and fair fashion industry.