Who is Phoebe?

Who is Phoebe? is a consulting company focused on helping businesses navigate the growing plant-based market. They offer strategic and creative consulting services that align with brands and appeal to target consumers, with the aim of making plant-based diets more accessible and inspiring individuals to choose them. The company believes that a plant-based future is essential for positively impacting climate, animal welfare, and personal well-being. The name 'Phoebe' symbolizes plant-based consumers, conveying the company's mission to understand and reach this demographic, which includes flexitarians, vegetarians, and vegans. They provide insights into consumer motivations, lifestyles, and trends, guiding companies towards effective actions in the plant-based segment. With a strong emphasis on brand identity, Who is Phoebe? develops clear propositions and strategies tailored to each organization's unique motivations and target audience. The company's expertise stems from 15 years of experience in various sectors, particularly in retail, and emphasizes innovative thinking, analytical skills, and a creative approach to problem-solving. They also share global benchmarks, research, and trends to inspire clients. Maaike, the lead consultant, combines her extensive experience and enthusiasm for veganism to help organizations create impactful brand strategies and customer experiences. Who is Phoebe? assembles specialized teams to ensure that clients work with the best experts relevant to their challenges across branding, retail design, visual merchandising, and customer research. The company also offers a free professional analysis to help businesses identify concrete opportunities within the plant-based segment, thereby maximizing their potential in this emerging market.