68North
- Type
- Professional Service Provider
- Location
- Utrecht, Netherlands
- Industries
- Waste efficiency, Circular economy, Food ingredients & products
- Technologies
- Other technologies
About 68North
68North is a Dutch strategy and growth consultancy founded in 2023. It helps forward-looking companies and leaders grow in a sustainable way, with a clear focus on the transformation of the food system and the opportunities that creates for people, the planet, and shareholders.
The firm combines deep food-system knowledge with a commercially pragmatic approach. It works with clients to define strategic direction, identify growth opportunities, and turn them into concrete, operational plans that teams can execute. 68North also supports organizations during implementation, rather than stopping at a report or recommendation.
Core Values
- Sustainable growth: The company is built around helping businesses grow in a way that creates value for people, the planet, and shareholders.
- People-centered leadership: 68North emphasizes the development of leadership teams and believes organizational growth is closely tied to team development.
- Innovation and fresh thinking: Inspired by Scandinavian values, the firm highlights innovation through different thinking and the creation of new insights.
- Pragmatism and execution: It focuses on practical, directly usable plans and active implementation support rather than abstract advice.
Unique Aspects
- Founded around food-system transformation: 68North was created specifically to support the transition of the food system, making that mission central to its positioning.
- Deep food-sector network: The company says it combines food-system expertise with an active network of suppliers, retailers, and investors across Europe.
- Self-developed five-step process: Its work method is based on an in-house five-step process for exploring and realizing strategic and commercial growth opportunities.
- Leadership development partnership: 68North works with Inner Company for leadership and team development, adding a dedicated people-development layer to its growth work.
- Founder experience across major food and consumer companies: Michel Acda brings more than 20 years of leadership experience from companies including Philips, Unilever, Jacobs Douwe Egberts, and Nomad Foods, plus experience in Scandinavia.