Magie Creations

MaGie Creations is a Dutch food-tech company based in Utrecht that upcycles brewer’s grain into functional, clean-label ingredients for the food industry. Its work is centered on turning a brewing by-product that is typically underused into ingredients that help manufacturers improve taste, texture, nutrition, and sustainability at the same time. The company positions itself as a creative, no-compromise innovator for a healthier food system. It focuses on helping food brands and bakers create products that are delicious, affordable, and more planet-friendly, while using minimal processing and preserving as much functionality as possible from the raw material. Core Values Clean label : The company emphasizes ingredients with simple, transparent labeling and minimal processing. Its products are presented as alternatives to more synthetic or ultra-processed functional ingredients. Sustainability : MaGie Creations upcycles brewer’s grain, reduces waste, and aims to lower CO2 emissions, land use, and water consumption. Sustainability is framed as both an environmental benefit and a practical advantage for food manufacturers. Nutrition : The ingredients are positioned to increase fibre and protein, reduce carbohydrates, and support better nutritional profiles. The company repeatedly links its offerings to healthier product development and improved Nutri-Score potential. Functionality : A core theme is preserving or unlocking maximum functionality through minimal processing. The company highlights performance benefits such as thickening, water retention, oil binding, emulsification, and texture enhancement. Unique Aspects Brewer’s grain specialization : MaGie Creations is built around a single underused raw material, brewer’s grain, which it transforms into food ingredients rather than treating it as waste or feed. World-first emulsifier claim : The company states that PowerBond is the world’s first emulsifier made from brewer’s grain, and that it is patent pending. Zero-waste processing approach : Its process is described as highly controlled and minimal, with zero production waste and no new residue streams created. Commercial and technical support : Beyond ingredients, the company offers technical support to help customers adapt recipes and use brewer’s grain ingredients effectively in baking and other applications. Western Europe focus : The company says it currently focuses on Western Europe, with operations based in Utrecht, the Netherlands.