Magie Creations
- Type
- Food & Ingredient Manufacturer
- Location
- Utrecht, Netherlands
- Industries
- Food ingredients & products, Food reformulation, Waste efficiency
- Domains
- Processed food products, Plant based primary products, Barley, Bakery, Meat alternatives, Ingredients, Spent grain (brewers / distillers), Confectionery & snacks
- Technologies
- Other technologies, Food-waste technology, Extraction, Circular & resource technologies, Processing, Physical modification
About Magie Creations
MaGie Creations is a Dutch food-tech company based in Utrecht that upcycles brewer’s grain into functional, clean-label ingredients for the food industry. Its work is centered on turning a brewing by-product that is typically underused into ingredients that help manufacturers improve taste, texture, nutrition, and sustainability at the same time.
The company positions itself as a creative, no-compromise innovator for a healthier food system. It focuses on helping food brands and bakers create products that are delicious, affordable, and more planet-friendly, while using minimal processing and preserving as much functionality as possible from the raw material.
Core Values
- Clean label: The company emphasizes ingredients with simple, transparent labeling and minimal processing. Its products are presented as alternatives to more synthetic or ultra-processed functional ingredients.
- Sustainability: MaGie Creations upcycles brewer’s grain, reduces waste, and aims to lower CO2 emissions, land use, and water consumption. Sustainability is framed as both an environmental benefit and a practical advantage for food manufacturers.
- Nutrition: The ingredients are positioned to increase fibre and protein, reduce carbohydrates, and support better nutritional profiles. The company repeatedly links its offerings to healthier product development and improved Nutri-Score potential.
- Functionality: A core theme is preserving or unlocking maximum functionality through minimal processing. The company highlights performance benefits such as thickening, water retention, oil binding, emulsification, and texture enhancement.
Unique Aspects
- Brewer’s grain specialization: MaGie Creations is built around a single underused raw material, brewer’s grain, which it transforms into food ingredients rather than treating it as waste or feed.
- World-first emulsifier claim: The company states that PowerBond is the world’s first emulsifier made from brewer’s grain, and that it is patent pending.
- Zero-waste processing approach: Its process is described as highly controlled and minimal, with zero production waste and no new residue streams created.
- Commercial and technical support: Beyond ingredients, the company offers technical support to help customers adapt recipes and use brewer’s grain ingredients effectively in baking and other applications.
- Western Europe focus: The company says it currently focuses on Western Europe, with operations based in Utrecht, the Netherlands.